• Home
  • Services
  • About
    • About ArrowBright Design & Marketing
    • Speaking & Media
    • Testimonials
  • Portfolio
  • Insights
  • Resources
  • Contact

ArrowBright Design & Marketing

Targeted design solutions for marketing that shines.

COMMUNICATION & LEADERSHIP TRAINING

ABOUT IMPROVING COMMUNICATIONS

Improving Communications, a New York-based corporate training company comprised of superior, dedicated subject-matter experts, provides first-rate communication skills training for individuals and businesses to enhance skills and increase efficiency, growing profitability and creating a more pleasant and positive workplace environment.

Home page before and after

ABOUT THE PROJECT

Improving Communications wanted an update to the website as it was feeling a bit dated and it also wasn’t responsive – meaning the size of the site did not adjust to the width of the device it was being viewed on. In early 2018, Google began penalizing sites that were not responsive especially in mobile searches which could really hurt sales for a business but especially of brick-and-mortar businesses.

When we started the project, I was given the new business plan and I just loved the opening sentence: Effective Communication is Empowering. I knew it was going to be at the top of the site. I was playing around with quick pencil sketches in my notebook when I remembered the owner mentioning he loved contrast. One thing we kept from the prior design was the logo which is black and white. That little logo sparked a big idea.

Playing off the logo, the site uses essentially three colors – black, white and the contrasting teal color for calls to action and links. I went for stronger typography since his clients are generally other business looking for help with their communication and to really convey a feeling of empowerment.

Industry: Communications Training, Leadership Training

Services: Web Design, Graphic Design


What a beautifully-designed, perfectly functional website. We wanted a new, professional, and current appearance. The best part about working with ArrowBright is that we were listened to. Rayna got to know our business and its personality, and delivered exactly what we wanted to represent us to the world on the internet.

-Rich Atkins, Owner, Improving Communications

RELATED WORK

A new tri-fold brochure was designed to hand out at events to ensure brand consistency.

Brochure Design for a Business Communication Skills Training CompanyBrochure Design for a Business Communication Skills Training Company
Brochure Design for a Business Communication Skills Training CompanyBrochure Design for a Business Communication Skills Training Company
Brochure Design for a Business Communication Skills Training CompanyBrochure Design for a Business Communication Skills Training Company

Are You Ready to

Get Your Website Done?

Get Started Today

While we can work with anyone, anywhere thanks to technology, we create digital design, graphic design, website design, website development, strategy and marketing locally in the New York City, Cortlandt Manor and Westchester area.

Copyright © 2023 | Arrow Bright Design