About ArrowBright Design & Marketing
Helping small business owners get their websites done and off their to-do lists while providing design and marketing support after their site launches to make sure they get the most out of their investment.
Since 2010
Originally founded under another name, the change to ArrowBright brought clarity and focus to what I aim to do for my clients.
Arrows are streamlined and sharp – perfect for hitting a target.
Bright means that something stands out – it is luminous and reflects light.
These are things you want for your design and marketing, yes?
I do believe digital design is a craft and, I was happy to discover, there is a definition from Merriam-Webster supports me on that: skill in planning, making, or executing.
Building websites and engaging marketing materials requires all three of these.
You have to plan to find out what you’re marketing, who your audience is, outline what your website will include, create the content calendar, what platforms you’ll use, etc.
You have to make the things that will bring the plan to visual fruition – the content, the mock-ups, the graphics, the code.
You then have to execute – launch the site, share the graphics, make the ask.
With 20 years of experience of building websites from beginning to end, it’s a craft I’ve gotten pretty good at.
THE VALUES that make it work
Curiosity
I like to ask questions about pretty much everything. This works for you because I work to get to know you, your business and your goals to reflect that in your website. This fuels two additional values which are growth and knowledge. Both are essential working in a field that has been in non-stop growth for over 30 years and learning as much as possible to provide the best service possible.
Connection
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
― Maya Angelou
Relationships above all. The quote may be used a lot but this is ultimately what makes us thrive as humans. A couple of my long-term clients bear that out: 12 years and counting!
Communication
To ensure good relationships, I aim for good communication. I want us both to have clear expectations on the scope of the project, what comes next and what success looks like for our work together because, ultimately, I want us to keep working together. 🙂
THE TECH WRANGLER that makes it happen
I have been part of the evolution of the internet. From wild to honed, I’ve been here for every step and grown right along with it.
Here is a brief list of things that I think that nearly sums me up neatly and nicely. (alliteration anyone?)
Creative – I like to make word mash-ups, collage, write, and figure out ways to solve things.
Good listener – I want to hear what you have to say. It matters.
Thoughtful – I like to take my time – long-form reads, drawing by hand, and I (do my best to) think before I speak.
Supportive – I want you to succeed and I’m excited for you!
Compassionate – I genuinely care about other human beings – I am one, after all!
But not too serious – I can laugh at myself, I love puns, Calvin & Hobbes, and good times with friends.
