With the seeming constant need to create content, it can feel overwhelming. Don’t let all that good content collect dust – reuse it!
Keywords are the Heart of SEO Friendly Copy
A focused keyword – or keyphrase – makes for great copy that is both readable & SEO friendly. It also helps to know when to use them.
Updating Your Website: How to Refine by Removing
There are a lot of ways to update your website by adding elements – calls to action, resources, new blog posts. Often overlooked, and sometimes more important, is updating your website is by removing elements.
Some Tips On Making Updating Your Website More Manageable
Read a few of the ways I’ve found to make keeping up with website maintenance to be easier and more manageable.
Can a name change make you excited about your business again?
It has been 9 years working under the Good Fortune Design Studio name but I have decided to change it to something I feel is more suitable to this work.
5 Foundations for Realigning Your Business and Marketing Strategy
In the daily work of running a business, we can forget our ‘why’, focusing too much on the ‘how’, like technology. Get back to basics with the 5 reminders I got from some backwoods Moonshiners.
Design: Creating the Connection Between You and Your Customer
The choices made in design aren’t random. Each element has to create a feeling and motivate people to do what we want them to act.
Was Your Website Built Around Your Business Goals?
When you run a business you set goals. With your goals in front of you, take a look at your website. Do the focal points on your website match what your business is currently focusing on?
The Building Blocks to Create a Brand that Resonates
A brand is a response, gut feeling about a product, service or company. It is not what you say it is but what they say it is. How do we build brands that resonate?