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Arrow Bright

align & shine. Targeted design solutions for marketing that shines.

Good Fortune Design Studio is now ArrowBright Design & Marketing

It’s been 9 years since I came up with Good Fortune Design Studio. WOW. I was in an all day VIP coaching session with Jenny Fenig and another woman who is a long-time friend and client to this day. It was an exciting moment and I purchased the domain one one of the breaks on my phone. I chose Good Fortune Design Studio because I love fortune cookies, I create

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5 Foundations for Realigning Your Business and Marketing Strategy

In the daily work of running a business, we can forget our ‘why’, focusing too much on the ‘how’, like technology. Get back to basics with the 5 reminders I got from some backwoods Moonshiners.

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Design: Creating the Connection Between You and Your Customer

The choices made in design aren’t random. Each element has to create a feeling and motivate people to do what we want them to act.

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Was Your Website Built Around Your Business Goals?

Pin on a Map

When you run a business you set goals. With your goals in front of you, take a look at your website. Do the focal points on your website match what your business is currently focusing on?

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The Building Blocks to Create a Brand that Resonates

Image of puzzle blocks

A brand is a response, gut feeling about a product, service or company. It is not what you say it is but what they say it is. How do we build brands that resonate?

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Is it Time for a Website Redesign? Here’s How to Know

Websites are an endeavor of time, money and energy. It’s hard to start over. But how do you know a website redesign is the right decision?

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Refresh Your Website: Maintaining Value and Staying Current

Website changes often get pushed to the back burner. It’s hard to make time for everything you need to do. Websites that don’t change lose value and not just to your customers!

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You Need This First: Why Content Comes Before Design

Content can exist on it’s own and should be able to stand on its own. BUT design and content work together to elevate a project to a level neither can do alone.

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Has a brand ever made you feel like this?

A brand is the experience you PROMISE to your customers and what you DELIVER. When the promise does not equal the experience, it creates brand dissnance which is a fancy way of saying your customers don’t trust you.

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While we can work with anyone, anywhere thanks to technology, we create digital design, graphic design, website design, website development, strategy and marketing locally in the New York City, Cortlandt Manor and Westchester area.

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