Websites are an endeavor of time, money and energy. It’s hard to start over. But how do you know a website redesign is the right decision?
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Refresh Your Website: Maintaining Value and Staying Current
Website changes often get pushed to the back burner. It’s hard to make time for everything you need to do. Websites that don’t change lose value and not just to your customers!
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You Need This First: Why Content Comes Before Design
Content can exist on it’s own and should be able to stand on its own. BUT design and content work together to elevate a project to a level neither can do alone.
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Has a brand ever made you feel like this?
A brand is the experience you PROMISE to your customers and what you DELIVER. When the promise does not equal the experience, it creates brand dissnance which is a fancy way of saying your customers don’t trust you.
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Why do you have a website?
Do you know the purpose of your website? There are four main focus areas for a website. Choosing the right one can make your website more functional and maybe even profitable!
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Using categories to organize your website
Using categories (and even tags!) to organize your blog and other content creates a better user experience and helps search engines understand your site structure.
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Great Brand Examples: Zillow
Websites are a strategic balance between the business and the customer needs. Businesses need to generate leads (grow their list) and revenue. Customers need to find information, services and products to solve problems.
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Do We Really Only Get to Focus on 3?
Over the course of the day I kept wondering, was there any way to not leave the other categories out all together? Not a perfect balance but maybe just a little love from time to time?
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Get Organized: Take Your Business Seriously
I was working on my site re-design when I realized I was surrounded. I had at least 3 different notebooks, a folder plus a stack of papers. I felt a little overwhelmed. I felt like not working on my site anymore even though I had just discovered that a free download I was working on was pretty..
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