THE CLIENT: MUCH LOVE LILI
WEB & GRAPHIC DESIGN
ABOUT THE CLIENT
Much Love, Lili offers guidance and support for caregivers of those with a chronic illness or in life’s final passage through online resources, a planner and a guidebook designed specifically for caregivers.
ABOUT THE PROJECT
Designed two logos based on the painted lily flower she provided from which we also created the color scheme.
Created full mock-ups of a custom website design and built in WordPress.
INDUSTRY
Human Development
SERVICES
Web Design, Graphic Design, Editing, Copywriting, Social Media Graphics
SOFTWARE
WordPress, InDesign, Illustrator, Photoshop, Canva
Rayna has been amazing and helped me make my dreams a reality with her wonderful design for my first website and social media campaigns. She also is a talented editor. I am grateful for her vision and hard work. She has always found a way to make the impossible possible.
– Lili Udell Fiore, Founder, Much Love, Lili
ADDITIONAL WORK
I designed the logos for the website and her planner. She wanted to use the painted image of the lily that a friend had given her so I worked around that.
I also created a tri-fold brochure and business cards.
WRITING & EDITING
Provided editing of chapters for her book, blog posts, and essays for anthologies.
Researched the focus categories to create social posts (legal/practical matters, caregiving, grief, dementia and self-care)
Wrote copy for social media posts based on that research
SOCIAL MEDIA GRAPHICS
We honed her work into 5 categories which were then given a specific day of the week.
Many themes were pulled from her book but I also researched topics and honed them into digestible, easy-to-read graphics for social media.
In addition we would share related posts, accounts or themed days such as Chaplain Week and World Alzheimer’s Day.
