ABOUT THE CLIENT

Prosperity Speaks specializes in course development, facilitation & leadership training.

FROM THE WEBSITE: We believe that professional development is not just about acquiring knowledge and skills, it is about creating an atmosphere of curiosity, connection, and collaboration. Our mission is to provide learners with the tools they need to succeed in their careers and to increase retention of what they have learned. We craft learning experiences designed specifically for your team. Think of it as giving them the tools and support they need to really shine.

ABOUT THE PROJECT

The client wanted a simple landing page website to be able to send prospective clients to. She practices yoga and and has studied the chakras. Each chakra has it’s own color and meaning.

THE CHALLENGE

Our initial discussion was around using these colors while maintaining a professional appearance that would still appeal to corporations, not overwhelm people who visit the site but also still feel like it expressed who she is.

I had some basic knowledge of the chakras but I did some research to get more specific information on what each one meant. I also found an image to reference for colors.

THE SOLUTION

The simplest way to incorporate the colors was with borders. I also wanted to respect the order of the chakras as they start from the head and work down to the root.

The menu is the topmost part and so that uses the color purple, which is the color of the crown or head chakra. The very bottom border of the site is red, which is the root chakra.

The buttons on the site are orange, the solar plexus chakra, which is translated as an action in the phrase “I do.” And action is what you want people to take on your site!

The testimonials are green as that is the heart chakra and tranlates as “I love.”