THE CLIENT: DANA’S KIDS
WEB DESIGN & GRAPHIC DESIGN
ABOUT THE CLIENT
Dana Rosenbloom believes that empowered parents create happy families. With a little help, education and support, parents and children can start taking action. Working together with the family she helps pinpoint the core issues, create and implement a customized parenting, behavior, or education plan, and trigger the change you’ve been waiting to see.
ABOUT THE PROJECT
When Dana came to me she was in need of a new website and was looking to refresh her brand. Working together we created a fresh color palette, updated her logo and created a website that showed her evolved services, better showcased her expertise and made it easier for potential clients to get in touch with her.
Dana and I have worked together for 10 years, with her website going through 2 iterations since the initial website redesign including building out custom-coded category pages and content organization.
INDUSTRY
Child Development, Parent Education
SERVICES
Web Design, Web Development, Content Organization, SEO, Graphic Design, Sales/Landing Page Design
SOFTWARE
WordPress, Photoshop, InDesign, MailChimp, Google Analytics
ADDITIONAL WORK
Over the years I have designed her business cards, a lead magnet brochure for download and a workbook for parents and children to use at home for one of her online programs.
I also refined her logo, using the handprints present in the original but creating a tighter, more dynamic feel and using a font that was softer and friendlier.
SOCIAL MEDIA
I created graphics to market her online workshops and for her podcast interviews with other human development colleagues.
