ABOUT THE CLIENT

EmpowerFUL^TM is a one-of-a-kind, live, online training program led by a certified professional coach, incorporating experiential learning of coaching techniques through mentoring rescued African street youth.

ABOUT THE PROJECT

THE CHALLENGE

The Leader Street project was a referral from another client. The website was initially created in Canva by the client but he felt that the site lacked professionalism and cohesion. Design options were limited as was the ability to grow the website into multiple pages rather than a landing page style website.

THE SOLUTION

For content and design:

• We first talked about the goals of the business and the website since those would decide the organization of the content and calls to action.
• We decided on the pages that would be needed
• The design and images were chosen to showcase the leadership training work the couple did in Africa while also choosing images to represent the corporate target market and online nature of the training
• I encouraged them to include their ‘about’ story after him sharing why and how they got started. This not only added more copy for Search Engines but also provided potential clients they ‘why’ behind the mission.

On the technical side:

• We moved the site to a different hosting platform
• We used WordPress as the content management system because the client wanted to be able to make smaller changes as needed. It was also to allow for the potential for blogging or ‘in the news’ type features.
• The client was interested in providing people with the ability to donate and after some research we settled on Stripe for ease of set up.

THE RESULTS

A strong, easy to navigate professional website with clearly organized sections and calls to action.