THE CLIENT: ERICA GOSS-GOLDSTEIN
WEBSITE REDESIGN
ABOUT THE CLIENT
Erica Goss-Goldstein is a speech, language and feeding therapy for children. She is currently in private practice where she provides both therapeutic and diagnostic services for children with speech, language and feeding delays and disorders. Erica works to provide each of her clients with personalized services to improve their communication skills, feeding skills and overall quality of life.
ABOUT THE PROJECT
Erica Goss was a long-time client who moved from New York City to Westchester during the pandemic. She wanted to redesign her website completely and create a new logo and color palette. The website needed to show some playfulness, as the services are focused on children but not be over the top since it is geared toward the parents.
VISUAL BRAND CREATION
Color Palette
Fonts
INDUSTRY
Human Development, Speech, Language & Feeding Therapy
SERVICES
Web Design, Web Development, Content Organization, SEO, Visual Identity, Photo Retouching
SOFTWARE
WordPress, Illustrator, Photoshop
THE PROBLEM
- Website needed to be updated to grow her clients in a new area.
- The old logo didn’t make sense
- The website was not responsive
- There was no visual interest
THE SOLUTION
- Review content to expand or remove where necessary
- Use guided calls to action to lead potential clients through the website
- Design new logo and refresh color palette
- Add relevant visuals
THE RESULTS
- Modern, responsive design
- Content is more readable and more SEO relevant
- Created new business cards and LinkedIn banner for brand consistency
- Clear, focused calls to action
ADDITIONAL WORK
We designed a new logo, business cards and a LinkedIn Banner. Click an image to view larger.
