Did you know?
Search engines – Google, Bing, Duck Duck Go – reward websites that are updated regularly with higher search rankings. It’s because they know the website is actively maintained and so the information will be more current than a website that hasn’t been updated in a while. Yet another good reason to keep that website up-to-date and why I think setting aside each week to do changes is a good investment of time.
One of the best and worst things about a website is you can always change it.
Your business shifts and changes, content becomes outdated, products and services are no longer a fit for you and events come and go.
Aside from obvious things like the past tense event date, websites need to be regularly updated to maintain value and stay current.
Here is a quick video sharing some of the ways I’ve found to make keeping up with website maintenance to be easier and more manageable.
Commit to Regular Website Reviews
Whether you’ve had your website for a while or just recently launched, it’s important to make time to review your website. Websites are an important piece of your marketing strategy and how potential customers meet you when you’re not around.
Make a Date: Schedule regular reviews each month or each week. They don’t have to be long, they just need to happen!
Use a Checklist: Using a checklist will eliminate having to remember what to look at every time and ensures that each review is consistent
Piece by Piece: You don’t have to do it all at once. This can be overwhelming, regardless of your website size.
Focus: Choose to review one or two pages at each session or focus on type of content to review – all links, for example.