A website is an investment of time, effort and money into your business and your marketing.
To a potential customer, your website represents your visual brand, what you’re about, what you sell whether that’s revenue generated directly through e-commerce or the services you offer. It also provides them the ability to contact you at any time.
Whether you’ve had your website for a while or you’ve just launched it, here is how I can help:
- Website Layout & Organization – calls to action, flow, design & functionality
- Content Organization – readability & clarity of copy, such as setting up services, blog & category flow
- Search Engine Optimization – discuss backend structure including descriptions and keywords, internal content linking and your marketing/content creation
My consultations are actually the discovery process I use when I start working with a new client on a website.
This process really helps me to learn about your business. I send along some “homework” – questions that you answer about your business, marketing etc.
You might be wondering: why go through all of this?
Can’t you “just take a look at my site” and tell me what’s happening?
Actually, no. And the reason is context.
Just looking at your site won’t give me a clear picture of your business, goals, audience, your other marketing and how it’s all working together.
Your website is only a piece of the puzzle and without the pieces around it, I can’t give you an accurate recommendation on could be improved.
Your website layout, structure and content will be reviewed, along with any other marketing you do. This will provide a complete picture of how your website is being used.
You will be provided with a custom report on what works, what could be improved and specific action you need to take to make it happen.
Includes a presentation video call via Zoom to review the report prior to hand-off.
If requested, I can provide either the steps needed for you to complete the project or I can provide the steps needed plus an estimate of what it would cost for me to complete the project.
You have a two week window for any questions or follow up.
